Decison Making
Are you an emotional decision maker?
All of us make decisions – everyday, whether at home, work or simply just socializing. There surely can be no doubt that this is a key skill to master, especially when you are making decisions about your family, friends, business or “Soulmate”…….not many of us comprehend that the same decision making process that we use in day-to-day business is the same decision making process we use within our personal life.

Do you need an emotional lifebelt when you make decisions?
For some people when it comes to decisions of the heart they seem to need a lifebelt; some form of safety mechanism that will stop them drowning in their sea of emotions.

There can be many reasons for this…..

Emotional Lifebelt

Neuro-Linguistic Programming or NLP tells us that there are primarily four types of people:

• Kinaesthetic
• Visual
• Auditory
• Auditory Visual

The name Neuro-Linguistic Programming was invented in the early 1970′s as an attempt to describe in a succinct manner the scope of this extensive body of insights and skills:

Neuro refers to how the mind and body interact

Linguistic refers to the insights into a person’s thinking that can be obtained by careful attention to their use of language

Programming refers, not to the activity of programming, but to the study of the thinking and behavioural patterns or ‘programmes’ which people use in their daily lives.

Your NLP category
Dependant on what NLP category you are it is likely, (not always) but you more often than not you are likely to make decisions based on:
• What you feel and sense and can physically touch
• What you can see
• What you can hear
• What details, facts and figures there are to help support your decision

Clearly the latter category makes decisions based on less ‘emotion’.

Although neuroscience has built a strong body of evidence over the years to demonstrate the inextricable link between reason, emotion and decision-making most of mainstream culture is still not on board with it.

Is it right or wrong to ‘leave their feelings at home’?
Within business we are often told to keep emotion out of decision-making and that professionals should ‘leave their feelings at home’ when they are at work. There are some that still believe that women especially, wear the mantle of emotionality in the workplace and that these women still feel the need to compensate by subduing the expression of their feelings and thoughts. This surely cannot be healthy.

Link between reason, emotion and decision-making
Although neuroscience has built a strong body of evidence over twenty-five years to demonstrate the inextricable link between reason, emotion and decision-making most of mainstream culture still doesn’t get it.

Mainstream thinking about reason over emotion is generally based on two assumptions:
1. That we have a choice whether to feel or not
2. That emotional “suppression” works

Hooray! – The brain does make decisions based on feeling
Research has found that there can be significant consequences when we try to push away thoughts and feelings; a ‘rebound’ effect. Simply put, these strategies often backfire and result in an increase of the intensity of the thoughts and emotions that are being suppressed.

Avoiding analysis-paralysis
Many of us try to rule out the emotional side of decision-making only to find we become stuck in so-called ‘analysis-paralysis’. We often avoid making decisions or make them hastily because we want to skip the feeling part, which is not only unavoidable; it is extremely short-sighted.

Emotions are profoundly smart
There continues to be a protracted controversy over reason and intuition, which is another version of the ancient reason over emotion battle. Our emotional brains are deeply empirical and that every time we make a mistake or encounter something new, your brain cells are busy changing themselves. Emotions are profoundly smart and constantly learning, they are not simply animal instincts that must be tamed.

The right “emotional decision?”
In the novel “Soulmate” the main character, Tillie Anton discovers some pornographic photographs which is too much for her to comprehend.

She most definitely needed an emotional lifebelt! 
This almost unbelievable discovery and the ramifications it brings her, to her life and career, forces Tillie to make a life changing decision. A decision that will leave her past behind her, but will it be possible for her to take her one true”Soulmate” with her? Discover whether Tillie make the right ‘emotional decision’ by downloading your copy of “Soulmate” today.